Xav de Matos

Creative Director, Content Producer, Team Leader

About Me


Personal Info

Name: Xav de Matos
Location: Los Angeles, USA
Work Authorization: USA & Canada

About Myself

Proven areas of expertise:

  • Project manager working with domestic & international stakeholders
  • Six-figure+ budget management
  • Leadership roles within multi-million dollar organizations
  • Content development and marketing strategy
  • Community growth and strategy
  • Moving images and audio storytelling production management
  • Brand and sponsorship-focused content creation


Red Bull
Media House

Digital Programming Manager

2016 - 2017

Responsible for Esports programming across Red Bull-owned media properties as well as the distribution of Red Bull-created content across third party and social channels.

  • Management of a six-figure budget within a multi-million dollar leadership group.
  • Cultivate relationships with sponsored athletes and teams, video game developers and production partners to make content unique to the Red Bull brand.
  • A primary stakeholder of multiple six-figure budget video projects, responsible for the creative execution of the asset, programming across owned- and third-party video distribution channels, and social strategy to ensure success.
  • Led social strategy, with engagement of over 100 million impressions in 2016 and goal-breaking increases of 30% increase of followers across social platforms on Facebook and Twitter; this in addition to developing successful plans for Snapchat and Instagram tied to Red Bull-owned events and broadcast on the main Red Bull global channels.
  • Managed an editorial team developing premium content for, seeing year-over-year increases in US traffic visits in excess of 110%.
  • Primary contact for production partners, managing tight budgets and creating compelling content for the Esports community.

Gaming Insiders

Director of Editorial and Community

2015 - 2016
  • Managed a global community of thousands of game developers, investors and executives
  • Crafted weekly campaigns, including critical internal memos, marketing blasts and newsletters, achieving an average 40% open rate / 10% open rate / 25% click rate
  • Developed marketing materials, including sales and sponsorship marketing, press releases, media blasts and promotional art as part of marketing team for Gaming Insiders business development conferences
  • Managed invites and lists for sponsored dinner events around the world
  • Organized event and program for business development conferences, which result in strategic partnerships and six-figures+ in sponsorship dollars

Huffington Post

Feature Content Director

2012 - 2015

Developed all long-form editorial content for, including the acquisition of features from guest editors. Acted as on-camera host, producer and editor for original video content and creator/host/co-host of the Super Joystiq Podcast (130+ episodes). Managed a remote team, acting as curator for news coverage and copyeditor.

  • Curated video content and developed community outreach strategies, increasing YouTube subscriptions by 93% and boosting year-over-year views by 382% in 2014
  • Increased impact of the brand through various community outreach and management initiatives, boosting social shares of original video content by 901% on Facebook, Twitter, G+ and more year-over-year in 2014
  • Helped grow and expand audience of 300 million annual page views, 14 million unique visitors in 2014, 33 million total monthly visits

GameFly Media

Senior Editor

2010 - 2012

Produced original news content, reviews and features. Implemented and executed a more streamlined, efficient newsroom operation. Managed an international team of writers. Initiated a focus on original video content, acting as producer and on-camera talent.

  • Helped redesign and relaunch the Shacknews website and brand
  • Developed community outreach program to combine its legacy forum (est. 1996) with editorial content, increasing community interaction by 57% in 2011
  • Co-hosted iTunes Award-Winning podcast Weekend Confirmed


Humber College

Bachelor’s, Public Relations

My Skills

Personal Skills

  • Team Oriented
  • Flexible
  • Creative
  • Deligence
  • Reliability
  • Personal Integrity
  • Positive Work Ethic
  • Great Communicator
  • Responsible
  • Funny



4.5M +





Contact me

Social profiles: